In the world of marketing promotional product is a frequently used term . In 2014, there are two types: traditional and modern promotional tools.
[caption id="" align="aligncenter" width="567" caption="Examples of modern and traditional marketing."][/caption]
According to a Louisiana State University study (slide 22), 71.6% of study participants who received a promotional product remembered the name of the company that gave them the product.
Traditional promotional tools include things like plastic cups, flyers, pencils, magnets, pens, etc. These days it is less common for companies to waste money and time purchasing these. While traditional tools do exist, they are seen as a bad investment because the rate at which they are thrown away compared to items kept is noticeably high.
Typically, traditional promotional items are at least one of two things:
1. Cheaply made- Items quickly break down and end up in the trash because low quality saves on production costs.
2. Not functional- Consumers won’t keep items that serve no other purpose than to collect dust.
If you want someone to keep your promotional tool and remember your name, you've got to give them something that will be used daily and is high enough quality that it will survive years to come. Which brings us to modern day promotional products. [caption id="" align="aligncenter" width="501" caption="Featuring the PB-1013 acrylic 2600 mAh model."][/caption]
We live in a virtually connected world. Lives unfold like pages of a diary across social media platforms every day. If consumers aren't using their technology to constantly update statuses, shop, read shocking news, plan the perfect life on virtual boards or bank- they are probably texting. Regardless, we are a generation with technology devices glued to our fingertips, eyes and ears. But what happens when the power shuts off? Or the battery dies? Or you end up in the middle of somewhere between far and few charging outlets? Luckily, that day doesn't have to happen to you. Actually, that day can remain a distant nightmare with the invention of modern promotional tools.
It’s easy to think that high quality promo tools don’t exist, but you just have to think outside of the box. Technology has become the premiere outlet for this. You can choose from a variety of items including:
- USB drives (standard colors and designs)
- Custom shape USB drives (rubber PVC 3D)
- Power bank mobile chargers
- Custom wall chargers
- Retractable phone cables
- Phone cases
- Laptop cases
The most new and popular item is the power bank mobile charger. They are popular because of the convenience and reliability provided. Power banks are portable chargers that use internal battery cell packs to recharge a devices batteries like phones, tablets, GPS, e-readers, mp3 players.
[caption id="" align="aligncenter" width="501" caption="Custom power banks come in small packages, but are powerful."][/caption]
They are completely customizable when you order through a promotional company. Instead of buying standard models in store, you can actually choose from a variety of colors, sizes, shapes and even materials. Regardless of if you want wood, plastic or even metal; the choice is yours. Perhaps the best part about these devices is that they can be branded to meet your needs.
[caption id="" align="alignnone" width="624" caption="Custom power banks are created with a rubber PVC mold."][/caption]
A study by PPAI Research (2011) said in regards to retention of promotional products, “It’s the usefulness of the item, not its perceived cost, that most likely determines how long recipients keep the promotional items they receive.” In the same study on consumers and buyers actions, it says that 6 out of 10 people will keep a promotional product they thought was useful even if it prominently displayed the advertiser’s name.
Creating the perfect promotional tool has never been more effective than with modern technology. Print or laser engrave your logo onto custom USB drives, power bank chargers, USB pens etc. Not only are they high quality, but as you've seen are more likely to be kept because of their functionality. With custom portable mobile chargers especially, you can gift them to consumers or event attendees. The odds of tossing a gadget that can continually charge their technology on the road is low and the chance of passers-by seeing your branded name is high. It’s a win-win situation.
[caption id="" align="aligncenter" width="543" caption="Create a custom shape power bank that matches your brand."][/caption]
If generic models are not your style and the simplicity of a printed logo doesn't do it for you- we do offer a variety of custom shape products including:
custom shape USB drives (2D or 3D, rubber PVC)
custom USB wall plugs (rubber PVC)
custom power bank mobile chargers
custom cables (charge phone)
Any design can be created with the metal cast and rubber PVC process. Typically you will work with our graphic designer who can turn any idea, graphic, picture or product into a 3D replica.
[caption id="" align="aligncenter" width="535" caption="Create custom shape USB drives to promote your business."][/caption]
Think about your marketing strategy and budget prior to purchasing your next promotional tool. Create a plan first and then invest into a promotional tool that will last for over 10 years. Be sure to take the time to research the right promotional company for you and ask plenty of questions. The long term benefits and high functioning technology will be associated with your brand as a company that is dependable. That alone is worth the process!
-The USB Promos Team
Related Blog: Powerbank USB Portable Charger Breakdown